Student veterans contribute leadership, discipline, real-world perspectives, and a strong sense of service and resilience to your campus. Their presence enhances the learning environment and sets a positive example for all students. Higher education institutions that invest in programs and resources to support these students will attract more veterans and benefit from their unique contributions.

Harnessing the power of digital technology is essential for higher education institutions aiming to attract and support military-connected students. Colleges and universities can effectively engage this unique and valuable student population by optimizing their online presence, leveraging social media, offering flexible learning options, and providing dedicated virtual resources. Embracing these strategies enhances enrollment efforts and fosters a supportive and inclusive environment for student veterans, ensuring their success in and out of the classroom.

Precision marketing for military students involves understanding their unique needs, highlighting your institution's military-friendly policies, leveraging education benefits, creating targeted content, and utilizing strategic partnerships. By implementing these strategies, higher education institutions can foster a supportive and inclusive environment that helps them achieve their academic and career goals.

Partnering with local military installations through ESOs, MOUs, and MWRs can greatly benefit higher education institutions and the service members they aim to serve. By following these seven tips—connecting with ESOs, developing tailored programs, establishing MOUs, engaging with MWR liaisons, providing support services, participating in military education fairs, and fostering continuous communication—your institution can build strong, mutually beneficial relationships with military installations.