In 2025, student veterans seek clarity on education benefits, a real community, and strong career pathways. This article explores what they need from higher education institutions and how schools can respond with authenticity, purpose, and whole-person support.

Discover fresh strategies for creating an inclusive campus culture for veterans. Learn how to integrate veterans into leadership, academics, and campus life while recognizing their contributions beyond military service. Move beyond basic support to build a truly veteran-friendly higher education experience.

Supporting veterans in their post-graduation job hunt is about fulfilling an obligation and recognizing and leveraging their unique strengths and experiences. By providing tailored career counseling, facilitating networking opportunities, offering specialized training, and collaborating with veteran-friendly employers, colleges and universities can play a pivotal role in ensuring that veterans transition smoothly from the classroom to successful civilian careers.

What strategies is your institution currently using to market to and enroll student veterans? Are you using any of these four, proven benchmarks?

Military veterans and active-duty service members bring unique experiences and perspectives to college campuses. However, many higher education institutions need help communicating and effectively promoting the benefits available to these individuals. By increasing awareness of military benefits, universities can better support their military-affiliated students and contribute to their academic success.