In 2025, student veterans seek clarity on education benefits, a real community, and strong career pathways. This article explores what they need from higher education institutions and how schools can respond with authenticity, purpose, and whole-person support.

Learn how to create veteran-focused enrollment content that's easy to find and navigate, with clear headlines, mobile-friendly design, and targeted keywords that connect your institution to military-connected students during their critical college search period.

Looking to strengthen military enrollment? Learn how to establish strategic partnerships with local military installations through ESOs, MOUs, and MWR collaborations.

Build meaningful partnerships with veteran organizations to enhance your enrollment strategy. Tap into trusted networks, engage motivated learners, and offer tailored support to veterans transitioning to higher education and career success.

Explore the importance of a data-driven approach to reaching military-connected student prospects. Understand how insights can shape strategy, enhance inclusion, and improve enrollment outcomes in today's dynamic higher education environment.

Harnessing the power of digital technology is essential for higher education institutions aiming to attract and support military-connected students. Colleges and universities can effectively engage this unique and valuable student population by optimizing their online presence, leveraging social media, offering flexible learning options, and providing dedicated virtual resources. Embracing these strategies enhances enrollment efforts and fosters a supportive and inclusive environment for student veterans, ensuring their success in and out of the classroom.

What strategies is your institution currently using to market to and enroll student veterans? Are you using any of these four, proven benchmarks?