Learn how to create veteran-focused enrollment content that's easy to find and navigate, with clear headlines, mobile-friendly design, and targeted keywords that connect your institution to military-connected students during their critical college search period.

Explore the importance of a data-driven approach to reaching military-connected student prospects. Understand how insights can shape strategy, enhance inclusion, and improve enrollment outcomes in today's dynamic higher education environment.

What strategies is your institution currently using to market to and enroll student veterans? Are you using any of these four, proven benchmarks?

Military veterans and active-duty service members bring unique experiences and perspectives to college campuses. However, many higher education institutions need help communicating and effectively promoting the benefits available to these individuals. By increasing awareness of military benefits, universities can better support their military-affiliated students and contribute to their academic success.

Higher education institutions have an untapped student demographic among military-connected students. These students come to their campuses with a sense of purpose in their studies and a strong desire for service and community building. Many are navigating the complex transition from service to civilian life and utilizing their educational benefits.

Some of the most important factors that military-connected students consider when choosing a college or university include affordability, flexibility, and support services. As such, marketing materials that foreground these values may be more effective than those that focus on more general benefits like prestige or location.