In 2025, student veterans seek clarity on education benefits, a real community, and strong career pathways. This article explores what they need from higher education institutions and how schools can respond with authenticity, purpose, and whole-person support.

Harnessing the power of digital technology is essential for higher education institutions aiming to attract and support military-connected students. Colleges and universities can effectively engage this unique and valuable student population by optimizing their online presence, leveraging social media, offering flexible learning options, and providing dedicated virtual resources. Embracing these strategies enhances enrollment efforts and fosters a supportive and inclusive environment for student veterans, ensuring their success in and out of the classroom.

Partnering with local military installations through ESOs, MOUs, and MWRs can greatly benefit higher education institutions and the service members they aim to serve. By following these seven tips—connecting with ESOs, developing tailored programs, establishing MOUs, engaging with MWR liaisons, providing support services, participating in military education fairs, and fostering continuous communication—your institution can build strong, mutually beneficial relationships with military installations.